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The first iteration of series of cabin bag tests to increase cabin bag attachment by improving the design and interactivity of the page.
My role
UX Design
UX Research
Product design
Prototyping
Tools
Figma
Userlytics (User research)
ContentSquare (Data / Insights)
Jira, Miro & Confluence
Timeline
4 - 6 week (2024)
Background
Our post-survey reports a significant number of customers expressing confusion around the process of selecting and reviewing bags in the booking journey, especially cabin bags. Customers have also expressed frustration towards the process of selecting cabin bags and hold bags across two pages.
Hypothesis
By improving the way easyJet present product information for both cabin bag products, and reducing friction of the selection process of large cabin bags attachment; we expect to see an increase in uptake of large cabin bags.
How did we do?
Success
Launching the new design increased progression to the ‘Pick flights’ page by +7.9% on desktop and 3.4% on mobile.
We are now looking at testing a series of new design and product features to improve performance further.
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