Portfolio

A re-design of the homepage search pod to improve user design and interactivity.

An A/B test simplifying the cabin bags page, increasing seat attachment by +7%.

By sticking the filter bar at the top of the search results page, we increased conversion by +10%.

2024 achievements

A mobile CRO test improving the layout of the progression CTA sections increases progression to checkout by +20%.

By reducing the amount of steps in the booking, progression to checkout increased by 5%.

By modernising the hold bag design and improving the interaction of the hold bag components, bag attachment increased +6%.

A/B tested and researched for +30 tickets

Improving research and ideation processes

Led the design for two large projects