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This project highlights how even minor design adjustments can drive significant improvements in user engagement and business performance.
My role
A/B testing
Product design
Prototyping
Tools
Axure XP
Adobe Analytics
Jira
Timeline
Feb 2023 - Sep 2023
By enhancing the visibility of the filter/sort bar on the search results page, mobile filter interaction increased by +25%, leading to a +10% uplift in booking conversions. The projected annual revenue impact of this change was estimated at over +£16,000,000, showcasing the powerful intersection of UX optimisation and commercial growth
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